This was a short ideation sprint for a major automotive brand exploring next-generation progress UI concepts. The brief was to develop bold, forward-looking ideas that captured a sense of innovation and movement.
Working closely with a skilled 3D artist, we pushed for something modern, futuristic and refined. It is some of the strongest HMI work I have contributed to, everything aligned creatively, resulting in something iconic and visually striking.
It leaned more toward style than function, but that is the purpose of ideation, to explore form, tone and visual direction before production constraints set in.
Working closely with a skilled 3D artist, we pushed for something modern, futuristic and refined. It is some of the strongest HMI work I have contributed to, everything aligned creatively, resulting in something iconic and visually striking.
It leaned more toward style than function, but that is the purpose of ideation, to explore form, tone and visual direction before production constraints set in.
