I worked with Territory Studio's multi-disciplined team headed up my Marti Romances to create a compelling UI upgrade for Madden 20. With each annual release, EA's is looking to freshen up the presentation and further develop new areas of the game. You want it to be abundantly clear to the player: this new version of the game. We jumped on the UI, HUD, and Front End art direction, adding the distinct 3D brush motifs, 3D shapes, vibrate colour palette, and handwritten headings. For each team, we developed individual themes to reflect the player's personal team preference.
We then pulled the aesthetics and motifs into the in-game’s HUD elements, Such as player selection and throwing targets.
