The Our Planet campaign was created by RBH in response to Land Rover’s brief to communicate their green credentials. And funnily enough, it was while senior copywriter, Keith Dellaway, was cutting his lawn that he came up with the idea.
I was responsible for the site’s face-lift and redesign, aimed at increasing user click-through rates by injecting a stronger and more distinct identity and by introducing an experience that was more fluid and intuitive.
I was responsible for the site’s face-lift and redesign, aimed at increasing user click-through rates by injecting a stronger and more distinct identity and by introducing an experience that was more fluid and intuitive.
