This was my first project for Lotus: the Emeya electric hyper vehicle. I was brought in via Territory Studio to design a next-gen heads-up display that could push the tech and user experience forward.
The concept was straightforward: project ADAS, navigation and key vehicle data directly into the driver’s eyeline, right onto the windscreen. We layered in some of that Territory FUI style, but kept things grounded – this was real product work, not science fiction.
We explored bold visual directions and motion language across the key features, aiming for clarity without losing the energy and attitude the car deserved.
As with most HUD work in automotive, the hardware still lags behind the ideas. Current HUDs can’t yet track the environment accurately or consistently enough to place AR elements properly into a moving scene. But it’s getting there.
A lot of what we built was scaled back later in the programme. Pretty standard for this industry. Once the tech catches up though, the groundwork we laid here will matter. When HUDs reach the fidelity and intelligence they need, this space will move fast.
The concept was straightforward: project ADAS, navigation and key vehicle data directly into the driver’s eyeline, right onto the windscreen. We layered in some of that Territory FUI style, but kept things grounded – this was real product work, not science fiction.
We explored bold visual directions and motion language across the key features, aiming for clarity without losing the energy and attitude the car deserved.
As with most HUD work in automotive, the hardware still lags behind the ideas. Current HUDs can’t yet track the environment accurately or consistently enough to place AR elements properly into a moving scene. But it’s getting there.
A lot of what we built was scaled back later in the programme. Pretty standard for this industry. Once the tech catches up though, the groundwork we laid here will matter. When HUDs reach the fidelity and intelligence they need, this space will move fast.
