It’s rare to work on a project that genuinely disrupts an industry. Contributing to the launch of this new golf event was one of those opportunities, and projects like this do not come around often.
Territory Studio assembled a top-tier team to create the broadcast graphics, and it was a privilege to work alongside such talented and well-organised people.
The event challenged the traditional approach to live golf coverage, much like Twenty20 did for cricket. Its all-at-once format and strong team focus captured some of the energy and excitement of events like the Ryder Cup, but presented it in a fresh, modern way.
The core branding had already been established, using bold condensed typography, strong blocks of colour and vibrant gradients to create a distinctive visual identity. Territory was brought in to develop that identity into a comprehensive live broadcast graphics system and help the client make more ambitious use of technology throughout the event. The approach took cues from the way Formula 1 and football use live data, analysis and on-screen graphics to enhance the viewing experience.
As a child, I was fascinated by live television graphics across weather, news and sport. Even then, I had strong opinions about what worked, what did not and how clearly the information was communicated. Broadcast graphics evolved rapidly throughout the 1980s and 1990s, so it was particularly rewarding to eventually contribute to that world professionally.
I had previously worked on sports games that emulated television coverage, but this was my first opportunity to design graphics for live sport. Drawing on my background in gaming and modern user interface design, I took a leading role within the design team, shaping the visual direction of the live television graphics.
One of my main contributions was designing the position totem, which became a defining feature of the coverage. It provided viewers with an immediate overview of the competition and could dynamically expand to reveal more detailed player and team information. I also conceptualised advanced shot-tracking and putting-green overlays, combining emerging broadcast technology with visualisation principles drawn from gaming interfaces and golf video games.
It was one of those projects that felt special from the start, and Territory Studio genuinely knocked it out of the park. Sorry, wrong sport.
Territory Studio assembled a top-tier team to create the broadcast graphics, and it was a privilege to work alongside such talented and well-organised people.
The event challenged the traditional approach to live golf coverage, much like Twenty20 did for cricket. Its all-at-once format and strong team focus captured some of the energy and excitement of events like the Ryder Cup, but presented it in a fresh, modern way.
The core branding had already been established, using bold condensed typography, strong blocks of colour and vibrant gradients to create a distinctive visual identity. Territory was brought in to develop that identity into a comprehensive live broadcast graphics system and help the client make more ambitious use of technology throughout the event. The approach took cues from the way Formula 1 and football use live data, analysis and on-screen graphics to enhance the viewing experience.
As a child, I was fascinated by live television graphics across weather, news and sport. Even then, I had strong opinions about what worked, what did not and how clearly the information was communicated. Broadcast graphics evolved rapidly throughout the 1980s and 1990s, so it was particularly rewarding to eventually contribute to that world professionally.
I had previously worked on sports games that emulated television coverage, but this was my first opportunity to design graphics for live sport. Drawing on my background in gaming and modern user interface design, I took a leading role within the design team, shaping the visual direction of the live television graphics.
One of my main contributions was designing the position totem, which became a defining feature of the coverage. It provided viewers with an immediate overview of the competition and could dynamically expand to reveal more detailed player and team information. I also conceptualised advanced shot-tracking and putting-green overlays, combining emerging broadcast technology with visualisation principles drawn from gaming interfaces and golf video games.
It was one of those projects that felt special from the start, and Territory Studio genuinely knocked it out of the park. Sorry, wrong sport.
Below: early ideation exploring style, tone and direction. Less traditional golf, more modern sports energy. We went another way, but I still like the vibrancy
