There is a lot to be said for working with the best in the industry. It definitely pushes you to raise your game.
This was a branding project at Territory Studio for a major movie franchise, supporting the marketing campaign for a new game release through a series of animated branding elements. I initially worked directly with Marti Romances, co-founder of Territory’s San Francisco studio, to get the project underway.
I independently developed five visual directions, drawing on familiar cues from the original films, the game’s artwork and the wider tone of the franchise.
The leading concept was inspired by the game’s box art and was probably my favourite. I liked the atmosphere it created, although, in hindsight, setting the brand on fire might have been a little excessive. I also developed a version featuring TIE fighters flying past the camera, which I still think could have looked great in motion.
Two further directions were based on the classic star charts seen in the original films. I have always liked their clean, structured appearance. The gold version was probably closest to the final direction and, if I remember correctly, complemented the game’s user interface particularly well.
It was a fast-paced project, with all five directions conceptualised and mocked up in Illustrator and Photoshop over just a few days.
This was a branding project at Territory Studio for a major movie franchise, supporting the marketing campaign for a new game release through a series of animated branding elements. I initially worked directly with Marti Romances, co-founder of Territory’s San Francisco studio, to get the project underway.
I independently developed five visual directions, drawing on familiar cues from the original films, the game’s artwork and the wider tone of the franchise.
The leading concept was inspired by the game’s box art and was probably my favourite. I liked the atmosphere it created, although, in hindsight, setting the brand on fire might have been a little excessive. I also developed a version featuring TIE fighters flying past the camera, which I still think could have looked great in motion.
Two further directions were based on the classic star charts seen in the original films. I have always liked their clean, structured appearance. The gold version was probably closest to the final direction and, if I remember correctly, complemented the game’s user interface particularly well.
It was a fast-paced project, with all five directions conceptualised and mocked up in Illustrator and Photoshop over just a few days.
