Eveden (now known at Wacoal) are a high quality, fashion conscious lingerie and swimwear manufacturer based in the UK. They typically sell their products via e-commerce partners and traditional high street stores. However, they also sell directly to consumers via their own e-commerce site - branded Leia. I was briefed to give their site a full redesign. I started by bench-marking the competition for best practices, borrowing heavily from Asos which was the main innovator at the time. I also made use of Eveden’s strong campaign and product photography with large shop product imagery and an interactive scrolling product draw on the homepage.
