My involvement in the Design Car app came through collaboration with the excellent and ambitious team at Territory Studio. It started as a two-day pitch for a well-known German sports car manufacturer, with the brief to create a configuration app that rewarded user creativity, allowing people to design, share, and gain recognition and rewards for their work.
The concept came together quickly, built around a clean layout and striking car imagery. Territory won the pitch and moved full force into production, evolving the idea into a full mobile app with monetisation and real-time 3D. The experience expanded to include a range of licensed vehicles from Porsche, Lotus, Bugatti, and Nissan.
Establishing the overall tone and UI style was a detailed process, balancing client expectations with Territory’s design principles. The goal was to keep everything clean, bold, and iconic, a modern aesthetic that let the cars and creativity take centre stage.
A well-executed project and a great example of Territory’s design precision and polish.
