Following the success of the award-winning Range Rover Evoque LCA project, RBH approached me to develop a companion experience for the Jaguar XJ.
I led the digital design, development and production. Building on what I had learned from the Evoque project allowed me to push this one further, both creatively and technically.
The most noticeable improvement was its scale. A larger presentation area gave the 3D assets room to breathe, resulting in a more immersive and visually engaging experience.
I led the digital design, development and production. Building on what I had learned from the Evoque project allowed me to push this one further, both creatively and technically.
The most noticeable improvement was its scale. A larger presentation area gave the 3D assets room to breathe, resulting in a more immersive and visually engaging experience.
