I was commissioned to develop a series of character-driven 3D visuals for a new National Express student campaign. I led the project and oversaw the full production process. With only a rough sketch and loose stylistic reference supplied by the agency, the visual approach and assets were developed entirely from the ground up.
Every 3D asset was created and rendered within a two-week turnaround. The balloons were particularly successful, and although the characters would have benefited from additional sculpting time, the final visuals came together remarkably well within such a compressed schedule.
