RBH (Rees Bradley Hepburn Ltd.) briefed me to create an interactive digital experience positioning the Range Rover Evoque as the most sustainable Range Rover produced at the time.
I led the creation of an award-winning 3D animation and interactive website that explained how sustainability had been considered throughout every stage of the vehicle’s life. I managed and produced the complete development process, from converting the original vehicle data and creating the 3D assets and animation to designing the UI and producing bespoke sound effects.
It was created by a small but talented team and remains a strong example of what can be achieved when creative thinking is supported by solid technical execution.
I later heard that Land Rover considered it the best piece of work RBH had ever produced for them. Whether that was ever an official verdict or not, I was more than happy to accept it.
I led the creation of an award-winning 3D animation and interactive website that explained how sustainability had been considered throughout every stage of the vehicle’s life. I managed and produced the complete development process, from converting the original vehicle data and creating the 3D assets and animation to designing the UI and producing bespoke sound effects.
It was created by a small but talented team and remains a strong example of what can be achieved when creative thinking is supported by solid technical execution.
I later heard that Land Rover considered it the best piece of work RBH had ever produced for them. Whether that was ever an official verdict or not, I was more than happy to accept it.
