CREATIVE BLOG. BY JONNY SEVERN. MY WORK. YOUR COMMENTS. LAST UPDATED: 17TH FEBRUARY 2011.
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  LAND ROVER. OUR PLANET.
 
  21st June 2009
The Our Planet section on landrover.com was created by RBH in response to Land Rover’s brief to communicate their green credentials. And funny enough, it was while senior copywriter, Keith Dellaway, was cutting his lawn that he came up with the idea.
I was responsible for the sites latest facelift and redesign, aimed at increasing user click through rates. By injecting a stronger and more distinct identity giving the user a greater sense of place, and by introducing an experience that was more fluid and intuitive, the update was a success and continues to be one, exceeding client expectations and brief objectives.
  LANDROVER OUR PLANET
 
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ADAM BODFISH. 17TH JULY 2009.
 
  It was only by checking out the site that I realised quite how good an idea this actually is.
A hell of a lot of work put into this – great work.

 
   
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