CREATIVE BLOG. BY JONNY SEVERN. MY WORK. YOUR COMMENTS. LAST UPDATED: 17TH FEBRUARY 2011.
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  EVEDEN. FREYA DISPLAY BANNERS.
 
  9th June 2009
Okay, lets start with a bit of background. Freya underwear is aimed at the younger/youth generation who are looking for fun lingerie that fits and looks gorgeous! Simple.
My job, however, was to create a series of digital banners that would complement the Freya consumer brochure that featured a collection of spoof shop window displays, with each window exhibiting a different quirky story. I started by taking the idea onto the next logical stage, bringing each story to life through animation and user interaction. And the introduction of passing cars, shoppers, realistic object physics and parallax style scrolling helped convey real standout. Still simple – but more effective.
 
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PAUL RAY. 13TH JULY 2009.
 
  Ooooh Yeah!
 
   
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