CREATIVE BLOG. BY JONNY SEVERN. MY WORK. YOUR COMMENTS. LAST UPDATED: 17TH FEBRUARY 2011.
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  ACTIVISION. DJ HERO 2 UI.
  DJ Hero 2 Front End Empire Setlist Screenshot DJ Hero 2 Front End Player Jump in Screenshot  
  17th March 2011
Chances are, even if you’re not a gamer, you’ve heard of the critically acclaimed and successful music game, DJ Hero. Well, this is the sequel. My brief was to create a triple-A front-end experience that was more accessible and intuitive than the original.
DJ Hero took much of its design cues from Guitar Hero, and for the sequel I was keen to carve out a more distinct identity for the IP. To achieve this I looked beyond the obvious game references and took inspiration from mainstream pop culture, TV and entertainment.
       
  DJ Hero 2 HUD
The end result is something you might expect to find in an MTV logo ident or a modern TV advertisement. Uncharacteristically, for a video game, the design is uncompromisingly clean with most of the impact being created through smooth seamless transitions and negative space. With the limited time available it was a big ask, however, I'm more than pleased with the final result.
 
 
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  EVEDEN. LEIA E-COMMERCE.
  Leia Homepage Screenshot Leia Product Screenshot
  17th March 2011
When Leia e-commerce approached us to pitch for the redesign of their current shop, I knew it was a good opportunity to improve what they currently offered.
Key considerations included SEO, accessibility, and to stylistically align the site with their shop refit. So most of my effort went into improving the site core flows, which included the homepage, searching for underwear, and making transactions. The site is purposefully progressive in its design and screen size, bold features and large product imagery.
And as it turned out, the hard work was worth it - we won the pitch.
 
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  MICROSOFT. ON SCREEN DISPLAY.
   
  17th March 2011
This is a pre-kinect motion controller tennis game that I helped to develop for Microsoft using the 360 dashboard avatars. This was an exciting project, as the Kinect had yet to be launched, and so we were treading on new ground.I briefly worked on some avatar characters before developing the on-screen display graphics, and I wanted the OSD to look authentic and reminiscent of the top-end graphics seen on large American sports TV networks.
 
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